A high-level look inside the Bose Professional booth at InfoComm 2026. Watch our full video walkthrough to see our conversations with CEO John Maier about the strategic transition to 802 Labs, and with Shawn Watts about how their latest hardware is built to simplify workflows for AV integrators.
Bose Professional - Brand - Midwich
Founded on the belief that innovation begins with exploration, Bose Professional is dedicated to delivering the simplest path to incredible sound. The company’s spirit of invention is focused on creating systems that are easy to design, install, and operate for performance, commercial, and conferencing applications. These systems can be heard all around the world; in workplaces, houses of worship, universities, restaurants, retail stores, hotels, performing arts centers, and more. For more than 50 years, the Bose Professional business has partnered with AV integrators, system designers, installers, and consultants to build unforgettable audio experiences.
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See All Resources Inside the InfoComm 2026 booth with Bose Professional 
The history of the 802: the loudspeaker that shaped professional sound 
Explore the history of the Bose Professional 802, the iconic loudspeaker that challenged standard audio design in 1978. Learn how its unique eight-driver array eliminated crossovers to improve reliability, and see how this classic system-level philosophy continues to shape modern commercial audio installations today.
Bose Professional is becoming 802 Labs: what AV integrators need to know 
Bose Professional has announced a major rebrand to 802 Labs, rolling out globally through February 2027. Discover the story behind the new name, what it means for your upcoming audio designs, and how this shift focuses on simplifying workflows and strengthening partner support for AV integrators.
The AV Exchange April 24, 2025: Bose Professional 
In this broadcast of "The AV Exchange," we sit down with Bose Professional to talk about their story, product development, and what the future holds. All with a live Q&A and giveaway! Hosted by Joe Dunbar from Midwich US and John Maier, Kenn LeGault, and Shawn Watts of Bose Professional.
The AV Exchange December 5, 2024: Bose Professional 
In this broadcast of "The AV Exchange," we chat with Bose Professional about enterprise solutions, portable solutions, amplifiers, and more. Live Q&A throughout with an Amazon gift card giveaway at the end! Hosted by Joe Dunbar from Starin with Steve Miller, David Curran, and Jon Schmidt of Bose Professional.