The trade show floor at InfoComm was packed with energy, but one of the most talked-after stops for commercial integration professionals was the Bose Professional booth. In our exclusive on-site tour, Midwich US takes you onto the floor to see exactly what the manufacturer has lined up for the future.

 

A conversation with leadership on the 802 Labs transition

The booth layout didn't just highlight current products—it also served as a major brand showcase celebrating the company's upcoming evolution. In the video, we sit down with CEO John Maier to discuss the milestone announcement that Bose Professional is steadily transitioning to its new global brand identity, 802 Labs, over the coming year.

Maier highlights that the shift anchors the company's future in its iconic research heritage while reinforcing a core promise to integrators: keeping commercial audio human-centric, responsive, and easy to deploy.

 

Hardware highlights from the show floor

Beyond the strategic vision, the booth was packed with innovative commercial hardware built for both corporate and education environments. Shawn Watts joins the video walkthrough to break down the specific physical and engineering upgrades designed to simplify an installer's day:

• DesignMax Luna pendant loudspeaker: A premium, full-range performance pendant solution engineered to handle acoustically challenging open-ceiling spaces with impressive clarity.

• Upgraded FreeSpace 3 Mini Cube satellites: High-performance, palm-sized architectural speakers that deliver crisp, full-range audio with wide coverage, making them ideal for modern retail, corporate huddle spots, or hospitality layouts.

• Rugged all-weather solutions: New robust, weatherized subwoofers and specialized DesignMax loudspeakers built to withstand harsh outdoor elements without sacrificing any acoustic fidelity.

 

Engineered for the installer

One of the standout takeaways from the tour is how much detail has been engineered directly into the packaging and mechanics to help integrators save time on tight timelines. Watts shows off practical design features like the premium pan-tilt brackets included right out of the box, alongside robust weatherized Euroblock connector covers that ensure a fast, reliable weather seal for indoor-outdoor transition areas.

Whether your upcoming projects call for mini or mighty acoustic solutions, the latest lineup is built to eliminate the unknowns from system specs. Check out the full video above to see how these solutions fit into the rooms you configure and the installations you stand behind.

Watch the full booth tour to check out the real-world hardware and get a firsthand look at where this brand is heading next!