At InfoComm 2026, PTZOptics showcased its new Intelligent Video Ecosystem with intelligent, real-time capabilities that enhance production workflows across education, healthcare, public sector, conferencing, and live events.

The showcase highlighted SimplTrack 3, Visual Reasoning AI with LayerJot, and the new Horizon Hub, focusing on how PTZOptics cameras, software, AI-assisted tracking, camera control, and partner integrations work together to help modern AV teams capture better content with less complexity, and drive actions through video.

The theme was Control. Automate. Adapt.

Visitors were able to explore demonstrations around practical workflow layers:

• Horizon software expansion — previewing the Horizon Hub desktop app launcher, delivering the same advanced Horizon software features currently available via the web interface for 4K cameras to all PTZOptics cameras, via convenient desktop applications.
• Interactive auto tracking — showing supervised agentic workflows where operators can direct the camera with natural language prompts leveraging visual reasoning for automation.
• Voice tracking and audio intelligence — demonstrating how camera movement can be guided by active conversation, with plug and play connectivity with major audio device manufacturers including Audio Technica and Sennheiser.
• Integrated video control — giving visitors a hands-on look at how PTZOptics camera control supports live production, education, public sector, healthcare and enterprise workflows.  

"Modern AV teams are being asked to do more with fewer resources, across more use cases and with higher demands. Our goal is to make intelligent video workflows practical, accessible and scalable. Whether someone is managing a classroom, a boardroom, a live event space or a clinical training environment, we help teams capture, control and connect video more effectively."
- Claudia Barbiero, Director of Global Marketing at PTZOptics