Left to right: Amanda Stewart, Sr. Partner Program Development Manager, Microsoft AI Powered Workplace; Randall Schwab, Sr. Partner Program Development Manager, Microsoft AI Powered Workplace, Monique Rezaei, Chief Revenue Officer, Midwich North America; Mehryn Corrigan, WW Channel Sales Lead, Microsoft AI Powered Workplace

 

Expanded collaboration strengthens channel enablement, sales momentum, and adoption of Microsoft Teams Rooms and AI-Connected workplace solutions in North America.

 

Chesterton, IN June 23, 2026 - Midwich today announced an expanded strategic partnership with Microsoft, extending its collaboration into North America. as the business continues to build momentum around Microsoft Teams Rooms and the broader AI-powered workplace opportunity. The announcement reflects Midwich’s clear strategy to become the leading distributor for AI-connected workplaces, supported by several years of double-digit growth in its global Teams Rooms business. 

“Midwich brings a unique combination of channel expertise, technical capability, and ecosystem reach that aligns strongly with Microsoft’s vision for the AI-powered workplace. We’re excited to welcome them as a Managed Partner and to deepen our collaboration to help partners and customers accelerate adoption of Microsoft Teams Rooms and modern workplace solutions at scale.” - Chris Luce, Principle Lead Program Manager, Microsoft AI Powered Workplace 

Through this expanded relationship, Midwich will deliver greater value to the channel through enhanced partner enablement, stronger go-to-market sales campaigns, and increased support for resellers looking to capture demand for AI-connected workplace transformation. The partnership is designed to help the channel bring AI in the office environment to life through best-in-class products, proven meeting room experiences, and scalable deployment models built around Microsoft solutions. 

As organizations continue to rethink the role of the workplace, Midwich and Microsoft are aligned around a shared vision: making AI tangible, practical, and commercially relevant in everyday office and collaboration spaces. From intelligent meeting experiences to connected workplace solutions that improve productivity, collaboration, and device management, the partnership will help resellers deliver more meaningful outcomes for customers at scale. 

“This expansion reflects Midwich Group’s broader strategy to lead the AI-connected workplace globally. Together with Microsoft, we are creating stronger opportunities for partners to bring AI-connected workplace and Teams Rooms solutions to market at scale.” said Morten Boll, Global UC & Cloud Director, Midwich Group. 

For Midwich, the expanded partnership represents another important step in bringing together vendor innovation, technical expertise, and channel execution. By combining Microsoft’s workplace vision with Midwich’s specialist distribution model, the companies will help resellers navigate the shift toward AI-enabled collaboration spaces with greater confidence, speed, and commercial support. 

“This partnership gives Midwich a stronger platform to help resellers accelerate growth in Microsoft Teams Rooms and the AI-powered workplace. With greater enablement, focused campaigns, and access to best-in-class solutions, we are making it easier for partners to turn market demand into real business opportunity.” said Monique Rezaei, Chief Revenue Officer, Midwich North America. 

With a strong foundation already established globally, the expansion into North America positions Midwich to further scale its Microsoft-focused offering in one of the world’s most important collaboration markets. The move also underscores Midwich’s ambition to lead in the next phase of workplace transformation, where AI, collaboration, and connected technology converge to create better experiences for partners and end users alike. 

 

About Midwich 

We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed. 

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs. 

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest - it’s to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences. 

 

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow.  

Learn more at www.midwich.us.

 

Press Contact:

Ying Khang
VP of Marketing
[email protected]