Midwich Distribution Expands Professional Audio Portfolio in partnership with Avid in the United States 

This extended partnership brings Avid's industry-leading live sound & pro audio solutions to Midwich's reseller and integrator partners, backed by comprehensive technical and training support 
 

Chesterton, IN June 16, 2026 — Midwich, a leading distributor of professional AV solutions in the U.S., today announced an expanded distribution partnership with Avid®, a global leader in audio and video technology for media organizations and independent professionals. 

Through the extended agreement, Midwich will distribute Avid's high-performance live sound solutions across the United States, providing integrators, consultants, rental and staging companies, houses of worship, educational institutions, and live event professionals with greater access to Avid's renowned mixing consoles and audio production technologies through their reseller network. 

Avid live sound systems are trusted by some of the world's most demanding touring productions, performance venues, houses of worship, and broadcast facilities, delivering exceptional sound quality, reliability, and workflow efficiency. 

"We're proud to represent Avid, the world leader in high-performance live sound mixing consoles," said Steve Kawasaki, Director of Business Management at Midwich. "This partnership strengthens our professional audio portfolio and enables us to deliver even greater value to our customers. Beyond product availability, we offer full-stack support, from pre-sales technical consultation and system design assistance to training, commissioning support, and ongoing customer success." 

The addition, Avid’s pro Audio solutions further expands Midwich's Integrated Audio solutions portfolio, providing partners with access to industry-leading technologies backed by Midwich's dedicated team of technical specialists, sales engineers, and training resources. 

“We are excited to build on our previous joint successes with Midwich—particularly in live sound—that we have achieved together in other territories like Canada and the Middle East, to expand the reach of Avid live sound solutions throughout the U.S.," said Nicolaas Deiker, VP Global Channel Sales and Programs for Avid. "Midwich's deep expertise in professional AV, commitment to partner success, and comprehensive support capabilities make them an ideal distribution partner for our live sound business." 

The partnership is effective immediately. Midwich partners can contact their account manager or visit Midwich.us to learn more about Avid solutions and available support resources. 

 

About AVID 

Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame – every day. 

Powering greater creators and trusted newsmakers, Avid enables everyone with a story to tell – from Emmy®, Grammy®, and Oscar® winners to rising talent. Avid pushes boundaries with end-to-end solutions that transform how content is created, managed, and monetized, from the highest level of creative production to the most rigorous reporting environments. 

©2026 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, and Avid VENUE | S6L are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Academy Award®, Academy Awards®, and Oscar® are trademarks and service marks of the Academy of Motion Picture Arts and Sciences®. Other trademarks are property of their respective owners. 

 

About Midwich 

We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed. 

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs. 

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest - it’s to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences. 
 

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow.  

Learn more at www.midwich.us. 

 

Press Contact: 

Ying Khang 
VP of Marketing 
[email protected]