MIDWICH HIGHLIGHTS STRATEGIC GROWTH, EXPANDED PARTNERSHIPS, AND PARTNER SERVICES AHEAD OF INFOCOMM 2026

Distributor to showcase growing vendor ecosystem, Midwich Plus+ services, and industry-leading networking events at Booth #N8145

CHESTERTON, Ind. June 11, 2026 — Midwich, a leading specialty distributor of professional AV solutions, today announced its plans for InfoComm 2026, highlighting continued investment in strategic vendor partnerships, expanded services, and initiatives designed to help integrators navigate the evolving convergence of AV, collaboration, networking, and content creation technologies.

Over the past year, Midwich has continued to strengthen its position as a strategic distribution partner through new manufacturer relationships, expanded vendor programs, and value-added services that help integrators grow their businesses and deliver successful customer outcomes.

"InfoComm is always an important opportunity for us to connect with our partners, but this year is especially exciting because it reflects the momentum we've built through strategic vendor partnerships, expanded services, and continued investment in our partners' success," said Tyler Brebberman, Chief Vendor Officer North America, Midwich. "Our focus is on helping integrators navigate a rapidly evolving AV landscape where collaboration, networked AV, content creation, and IT infrastructure continue to converge."

Leading up to the show, Midwich has announced several strategic initiatives, including an expanded relationship with Syncbridge’s Icron across multiple Midwich regions, exclusive U.S. distribution of the new Audinate Dante AVIO Install adapters, and a new distribution partnership with Miri, with additional collaboration and ecosystem announcements expected in the coming days.

Together, these developments reflect Midwich's strategy of building a comprehensive portfolio that supports modern AV workflows across collaboration, audio networking, infrastructure, and media production.

Beyond its growing vendor ecosystem, Midwich will showcase Midwich Plus+, the company's portfolio of value-added services designed to help partners operate more efficiently and win more business. These services support integrators with project design, deployment, technical expertise, and other resources that help simplify increasingly complex AV projects.

"As projects become more sophisticated and customer expectations continue to rise, value-added services play an increasingly important role in helping integrators scale successfully," said Bill Reimer, Vice President of Sales North America, Midwich. "Our goal is to help partners spend less time navigating operational challenges so they can focus on serving customers and growing their business."

Whether attendees are looking for collaboration solutions, networked AV technologies, production tools, infrastructure products, or support services, Midwich’s goal is to help them identify practical solutions that drive business growth and connect them with the resources they need to be successful long after the show ends.

Midwich’s presence at InfoComm is supported by several key vendor partners. Platinum Sponsors of Midwich’s InfoComm Party include Advanced Network Devices, Barco ClickShare, Bose Professional, DTEN, Logitech, and Neat. These partners continue to play an important role in helping Midwich deliver innovative solutions and resources to the channel.

InfoComm attendees can meet the Midwich team at booth #N8145, learn more about Midwich Plus+ services, connect with vendor partners, and experience the company’s AVonAIR podcast booth.

Midwich will also host several networking events during the week. The company's annual Midwich InfoComm Party returns on Wednesday, June 17, from 7:00 p.m. to 11:00 p.m. for invited VIP partners and is already at capacity. Additional networking opportunities include the Icron Happy Hour at the Midwich booth (#N8145) on Thursday from 3:30 p.m. to 4:30 p.m. and the Barco Projection Happy Hour at the Barco booth (#N7231) during the same time.

"Relationships are what drive this industry, and bringing together manufacturers, integrators, consultants, and industry professionals remains one of the most valuable aspects of InfoComm," said Ghyslain Berger, CEO North America, Midwich. "The show provides an opportunity not only to showcase technology, but to strengthen the partnerships that help move our industry forward."

For more information or to schedule a meeting with Midwich during InfoComm 2026, visit Booth #N8145.

About Midwich
We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed.

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs.

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest, it's to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences.
 

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow.

Learn more at www.midwich.us.

Press Contact:
Ying Khang

VP of Marketing

[email protected]

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