New USB-C Arbutus extender product line launches and begins shipping in June

CHESTERTON, IN, June 3, 2026 — Midwich, a leading specialty distributor of professional AV solutions, today announced its role as Master Distributor for the Icron brand under SyncBridge Technologies in the United States, Canada (through Midwich US), United Kingdom, and EMEA.

The announcement coincides with the launch of the Icron Arbutus™ 63301, a new connectivity solution from SyncBridge that is scheduled to begin shipping in June 2026.

Midwich and Icron have built a longstanding relationship rooted in collaboration, innovation, and a shared commitment to delivering reliable connectivity solutions to customers worldwide. With the transition of the next generation Icron brand under SyncBridge, beginning with the USB 3-2-1 Raven™ 3301 and now Arbutus, the companies are continuing that legacy while expanding opportunities for partners and end users across the AV and technology markets.

“Midwich has been exceptional in expanding the reach and reputation of the Icron brand across North America, the UK, Europe and Middle East,” said Glenn Antonelli, COO & VP of Marketing, SyncBridge. “Their deep industry expertise, strong channel relationships, and customer-focused approach made the group a natural partner to advance our next generation of 4Kp60 video and USB 3.2 single cable extension solutions.”

“Midwich is proud to continue our longstanding relationship with the Icron name now under SyncBridge,” said Chase Bernhardt, Associate VP of Business Management, Midwich. “Over the years, we’ve worked together to bring dependable, high-performance connectivity solutions to our partners and customers. We’re excited to support the next chapter of innovation with the launch of Arbutus and to continue growing the brand.”

Arbutus, the world’s first true native USB-C video extension solution over a single CAT 6A cable, is designed to support evolving connectivity demands across professional AV, unified communications, and enterprise environments, reinforcing SyncBridge’s commitment to innovation and reliability.

Meet the Midwich team at InfoComm 2026 in Las Vegas at booth #N8145, visit the Icron booth #C5061 for live demonstrations of Arbutus, and join Midwich and Icron for a co-sponsored happy hour on Thursday, June 18, from 3:30–4:30 p.m. at the Midwich booth.

 

About Midwich

We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed.

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs.

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest - it’s to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences.

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow.

Learn more at www.midwich.us.

 

About SyncBridge

Based in the Greater Vancouver area of British Columbia, Canada, we are a team of technology and business professionals dedicated to developing and manufacturing trusted high-performance USB 3-2-1 and 4K video extension solutions for the past 15+ years. Simply put, Icron ExtremeUSB® technology is the gold standard platform for next generation USB-C extension. Icron and ExtremeUSB are registered trademarks of SyncBridge Technologies Corporation. www.icron.com