Why Higher Ed Video Strategy Still Has a Utilization Gap - Midwich
Why Higher Ed Video Strategy Still Has a Utilization Gap

Higher education has made major progress in building out video-ready classrooms, but many institutions are still struggling to turn that infrastructure into consistent use. Epiphan’s 2026 State of Video Technology in Higher Ed report highlights a persistent gap between what campuses have in place and how often those systems are actually used for lecture capture and hybrid learning. The report also points to the factors that drive stronger adoption, including simpler workflows, faculty support, and smarter technology decisions.
Epiphan’s 2026 State of Video Technology in Higher Ed report shows that most campuses now have the infrastructure for lecture capture and hybrid learning, but usage still lags behind deployment. Based on a survey of 253 AV and IT leaders at 194 institutions in 12 countries, the report finds that 54% of campus rooms are capture-ready on average, yet only 30% of classes are actually recorded, with just 25% of institutions recording more than half of their classes.
The report frames this as a “utilization gap” and argues that the schools seeing the strongest recording adoption are the ones that reduce workflow friction, improve faculty buy-in, and make deliberate platform choices. It also examines the role of video CMS selection, budget trends, faculty adoption, and emerging AI use cases in shaping campus video strategy.