Most Midwich customers now need to produce professional video, but very few have an in‑house broadcast engineer, or any dedicated video team at all. That used to be a blocker. Today, with Ikan’s PoE lighting, integrated control, and workflow-focused design, it has become a growth opportunity for resellers serving corporate, education, and public sector clients.
 

The new reality: Non‑broadcasters as content creators

Industry bodies, enterprises, and universities are all setting up studios for town halls, teaching, product launches, and stakeholder updates. In Ikan deployments, the “operators” are marketing teams, comms leaders, and lecturers. These are people who cannot afford complex, engineering‑grade systems.

• The National Pork Board moved from a single camcorder to a fully documented studio that non‑technical staff can run confidently.
• Autodesk upgraded standard meeting rooms into one‑button broadcast spaces using Ikan PoE fixtures tied into their existing control platform.
• Texas A&M’s Mays Business School runs multiple distance‑learning studios where faculty simply walk in and teach. The studios are supported by a lightly trained producer rather than a broadcast engineer.

These profiles mirror the customers Midwich partners already serve every day.
 

Ikan’s Advantage: Simplicity, infrastructure, replication

What makes these projects successful is not extra complexity, but careful simplification. 

• Workflow first. Systems are built around what non‑technical users can actually do, with clear one‑button starts and straightforward documentation.
• PoE‑based infrastructure. Ikan PoE lighting removes most electrical work, avoiding permits and extra trades, while allowing power and control over the network.
• Designed to scale. Once one room works, it becomes a template. Autodesk is rolling out their model globally. Texas A&M is extending the same foundation into future XR stages.

This approach aligns perfectly with how Midwich and our specialist teams build repeatable, low‑risk solutions for partners.
 

Ikan: A broadcast solution for Midwich customers

For Midwich Group resellers and integrators, Ikan turns "no broadcast team" into a sales opportunity:

• Meeting rooms: Transform video-enabled rooms into simple studios using Ikan PoE lighting with existing UC/control platforms.
• Training studios: Offer producer-operated teaching/training studios, bundling Ikan with Midwich's camera, audio, and control brands.
• Comms teams: Help communications graduate from webcams to credible, professional studios.

Midwich makes specifying, selling, and supporting these solutions easy. Ikan provides broadcast-quality building blocks for non-broadcast teams; we help you package these into scalable offerings. Contact your Midwich account team to explore standard "studio room" designs for your vertical.
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Read more at the Ikan website

Two articles with this information were posted on the Ikan blog on March 24, 2026. Both articles were written by Anthony Valadez Vara.

• Your Clients Don’t Have Broadcast Teams. That’s the Point
• No Broadcast Team? No Problem. Here’s How Three Organizations Did It.​​​​​​​